Privacy policy

Privacy Policy

Last updated: [DATE]

This Privacy Policy explains how D&Y Business LLC, trading as Rubra ("we", "us", "our"), collects, uses and protects your personal information when you visit our website or purchase our products. We are committed to handling your data responsibly and transparently.

Registered address: 425 W Colonial Dr Ste 101-744, Orlando, FL 32804, United States Contact: [EMAIL]

1. Information We Collect

Information you provide to us:

  • Name, email address, phone number, billing address and delivery address when you place an order or contact us.
  • Payment details, which are processed securely by our payment providers — we never see or store your full card number.
  • Any information you share when contacting our support team or leaving a review.

Information collected automatically:

  • Device and browser information, IP address, and approximate location.
  • Pages viewed, time spent on the site, referral source, and how you interact with our store.
  • Cookie identifiers (see Section 4).

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders, and send order confirmations and delivery updates.
  • Provide customer support and handle refund requests under our 90-Day Money Back Guarantee.
  • Improve our website, products and customer experience.
  • Send marketing emails, only where you have opted in — you can unsubscribe at any time using the link in any email.
  • Detect and prevent fraud, and comply with our legal obligations.

We do not sell your personal information.

3. Sharing Your Information

We share your data only with trusted service providers who help us run our store, and only to the extent necessary:

  • Shopify Inc. — our e-commerce platform, which hosts our store and processes order data.
  • Payment processors (such as Shopify Payments and PayPal) — to handle transactions securely.
  • Shipping and fulfilment partners — to deliver your orders (they receive your name, address and contact details only).
  • Analytics and marketing providers — to help us understand site performance and reach customers, using aggregated or pseudonymised data wherever possible.

Each provider is bound by its own privacy obligations and is only authorised to use your data to provide services to us. We may also disclose information where required by law or to protect our legal rights.

4. Cookies

Our website uses cookies and similar technologies to keep your basket working, remember your preferences, measure site performance and, with your consent where required, support advertising. You can manage or delete cookies through your browser settings; please note that disabling essential cookies may affect how the store functions.

5. Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes described above — typically for as long as you hold an account or as needed to complete your orders, handle guarantees and meet tax and accounting requirements. When data is no longer needed, it is securely deleted or anonymised.

6. Your Rights

Depending on where you live, you may have the right to:

  • Access a copy of the personal data we hold about you.
  • Ask us to correct inaccurate data or delete your data.
  • Object to or restrict certain processing, including direct marketing.
  • Withdraw consent at any time where processing is based on consent.
  • Request that your data be transferred to another provider (data portability).

To exercise any of these rights, email us at [EMAIL]. We will respond to all legitimate requests within a reasonable timeframe and never charge a fee for a standard request.

7. Children and Persons Under 18

Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a person under 18 has provided us with personal data, please contact us and we will delete it promptly.

8. Security

We use industry-standard safeguards, including SSL encryption and secure payment processing, to protect your information. No method of transmission over the internet is completely secure, but we work continuously to protect your data.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Significant changes will be communicated more prominently where appropriate.

10. Contact Us

For any privacy enquiries, contact: D&Y Business LLC — Rubra 425 W Colonial Dr Ste 101-744, Orlando, FL 32804, United States [EMAIL]